Friday, June 15, 2007

Blink: The Power Of Thinking Without Thinking (Malcolm Gladwell)

[****] ISBN: 9781586217198 (audio)

Blink is a fascinating survey of how the human mind perceives the world, especially in the first two seconds of an encounter. The author balances examples of the mind's incredible power to almost instantly and unconsciously thin slice a situation and reach amazingly accurate conclusions on the slimmest of evidence against it's own tendency to fool itself by semi-consciously over analyzing and yielding to irrelevant input.

Gladwell is a journalist, not a scientist. But that allows him the freedom to wonder far afield to bring together amazingly varied and seemingly unrelated research to build his case. When viewed together, the studies and anecdotes create a tantalizing glimpse of what seems to be happening inside our heads.

Oh, and this is one of the few times when having the author read the audio book works.

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